We’re crazy about quality, literally. We use the highest quality materials in every item we produce. It’s the only way we can be sure that our standards are upheld and that the item you receive, is one you’ll be happy with for years to come.


We’re all about maximum impact without the hefty price or quality sacrifice. For example, the buttons on our headboards aren’t just stuck on, they’re deeply embedded for maximum impact. It takes a higher degree of skill to achieve this, but working with skilled labour in the UK and our Overseas Partnered factories, we’re able to achieve this.


With quality materials used across our products, we make sure we don't cut corners. We’ll never really understand that.

For instance, on our bed frames, we use one long stretch of fabric across the siderail and footboards, or thicker wood and foam for our headboards. On our upholstered bed frames and mattresses, we use a weightier fabric. It’s these kind of details that add to a sky high quality product.


We’re all about affordable quality and we believe that quality doesn't have to come at a premium. That's why we put in the extra effort to pack as much quality as possible into every product we sell. Whether it's the materials we use to make our beds or the type of steel springs we use in our mattresses, we always prioritise quality to make sure your purchase will have a long-lasting impact on your project.